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Marketing Research Study Set 1
Quiz 19: Regression Analysis in Marketing Research
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Question 61
True/False
In regression, the line that runs through the points on a scatter diagram is positioned to minimize the vertical distances away from the line of the various points because of the "least squares criterion."
Question 62
True/False
Multiple regression requires specification of a general conceptual model that identifies independent and dependent variables and shows their expected relationships.
Question 63
True/False
The VIF is useful for identifying multicollinearity.
Question 64
True/False
A regression line using the "least squares criterion" will result in high residuals.
Question 65
True/False
Multicollinearity refers to correlations among the dependent variables and makes predictions much more accurate because predicting one variable also allows you to predict the correlated variable(s).
Question 66
True/False
If the ANOVA F test is not significant in bivariate regression analysis, we must trim the model by eliminating the insignificant dependent variable(s).
Question 67
True/False
If the tests of the significance of the slope and the intercept are significant, this means that the straight-line relationship depicted by the slope and the intercept actually exists in the population and, therefore, the regression equation may be used as a prediction device.
Question 68
True/False
The standard error of the estimate is used to help predict a range within which we would expect an actual result to fall.
Question 69
True/False
One of the assumptions of regression analysis is that the plots on a scatter diagram will be spread uniformly and in accord with the normal curve assumptions over the regression line. This means that the points will be diffused and spread out near the line and become closer together as you move away from the line.
Question 70
True/False
The standard error of the estimate is used as a measure of the accuracy of the predictions in regression; it is analogous to the standard error of the mean used in estimating a population mean from a sample.
Question 71
True/False
We can sometimes improve a regression analysis finding by removing outliers and rerunning the regression analysis.
Question 72
True/False
In multiple regression analysis, we are trying to predict an independent variable using more than two dependent variables.
Question 73
True/False
In bivariate regression analysis, t tests are used to test the significance of the slope and the intercept of the multiple dependent variables.
Question 74
True/False
A regression plane is the shape of the independent variable in multiple regression analysis.
Question 75
True/False
In bivariate regression, we can calculate an upper and lower range within which we could expect the values of the independent values to fall if they were calculated.
Question 76
True/False
VIF is an acronym for "Very InFrequent."
Question 77
True/False
The multiple R, also called the coefficient of determination, in multiple regression ranges from 0 to +1.00 and represents the amount of the dependent variable "explained" by the combined independent variables.