Investment in customer service technologies should be made only after customer data has been collected and customer segments and their needs identified.

Question

Quizplus · Accepted Answer

By collecting customer data and identifying customer segments and their needs, businesses can make informed decisions about which customer service technologies will be most effective for meeting their customers' needs and improving their overall customer experience. Failure to gather this data beforehand can result in wasted resources and investments in technologies that do not align with customer expectations.

Investment in Customer Service Technologies Should Be Made Only After