Enterprises need to allocate their resources to customer retention, not to customer acquisition.
Correct Answer:
Verified
Q20: A/An _ profile can be developed when
Q21: Relationship marketing requires a long-term focus, while
Q22: Loyalty programs are limited in their uses
Q23: Increasing customer retention is important in increasing
Q24: There are a number of differences between
Q26: CRM is only a B2B concept because
Q27: Identify the steps in the targeting and
Q28: The Peppers and Rogers model of CRM
Q29: Creating an anonymous customer profile generally requires
Q30: The definition of a good customer is
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