Relationship marketing requires a long-term focus, while transactional marketing tends to have a short term perspective.

Question

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Relationship marketing is focused on building long-term relationships with customers through personalized communication and a focus on customer satisfaction, whereas transactional marketing is focused on completing individual transactions with customers to generate immediate sales. Therefore, relationship marketing requires a long-term perspective, while transactional marketing tends to focus on short-term goals.

Relationship Marketing Requires a Long-Term Focus, While Transactional Marketing Tends