CRM is only a B2B concept because it includes sales force automation as a key component.
Correct Answer:
Verified
Q21: Relationship marketing requires a long-term focus, while
Q22: Loyalty programs are limited in their uses
Q23: Increasing customer retention is important in increasing
Q24: There are a number of differences between
Q25: Enterprises need to allocate their resources to
Q27: Identify the steps in the targeting and
Q28: The Peppers and Rogers model of CRM
Q29: Creating an anonymous customer profile generally requires
Q30: The definition of a good customer is
Q31: Personalization can only be done after a
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