Which is a true statement about the B2B buy cycle?
A)Most companies determine the type of buying cycle they use.
B)The B2B buy cycle implies a process with multiple participants that occurs over time.
C)The B2B buy cycle applies only to large manufacturing corporations.

Question

Quizplus · Accepted Answer

The B2B buy cycle typically involves multiple participants and occurs over time, as businesses typically have a more complex purchasing process than individual consumers. Choice A is incorrect because while companies may have some say in the type of buying cycle they use, there are certain industry standards and best practices that businesses often follow. Choice C is incorrect because the B2B buy cycle applies to all types of businesses, not just large manufacturing corporations.

Which Is a True Statement About the B2B Buy Cycle