True statements about testing in the Internet environment are:
A)testing requires a substantial amount of marketing research.
B)testing provides information that is not ordinarily available to marketers in the mass media environment.
C)both of the above.

Question

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The Answer of True statements about testing in the Internet environment are:
A)testing requires a substantial amount of marketing research.
B)testing provides information that is not ordinarily available to marketers in the mass media environment.
C)both of the above.

True Statements About Testing in the Internet Environment Are