Important characteristics of a direct-response offer include:
A)always having a purchase as the objective.
B)deferred action on the part of the prospective customer.
C)a clear call to action.

Question

Quizplus · Accepted Answer

A direct-response offer must contain a clear call to action that prompts the prospective customer to take immediate action, such as making a purchase or responding to the offer in some way. Option A is not always the objective, as some direct-response offers may have other goals such as generating leads or building brand awareness. Option B is also incorrect, as deferred action would not be effective in a direct-response offer where the objective is to prompt an immediate response.

Important Characteristics of a Direct-Response Offer Include