A "sticky" website is one that can last for a considerable period of time without major changes and updates.
Correct Answer:
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Q17: Important characteristics of a direct-response offer include:
A)always
Q18: Objectives of a direct-response marketing program can
Q19: The Four I's of Internet marketing include:
A)information-driven,
Q20: The basic direct-response strategies are:
A)attraction, commitment, and
Q21: All offers are a form of sales
Q23: Customer Lifetime Value is one of the
Q24: The interactivity of the Internet is important
Q25: CLV is essentially the NPV of all
Q26: The type of firm that typically has
Q27: Data mining tools are designed to sift
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