CLV is essentially the NPV of all sales to a given customer.
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Q20: The basic direct-response strategies are:
A)attraction, commitment, and
Q21: All offers are a form of sales
Q22: A "sticky" website is one that can
Q23: Customer Lifetime Value is one of the
Q24: The interactivity of the Internet is important
Q26: The type of firm that typically has
Q27: Data mining tools are designed to sift
Q28: A hierarchy of interactive activities suggests that
Q29: Marketers should be attempting to acquire more
Q30: The "back end" refers to business functions
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