The type of firm that typically has established capabilities in fulfillment and customer service:
A)manufacturers.
B)direct marketers.
C)internet marketers.

Question

Quizplus · Accepted Answer

Direct marketers specialize in fulfillment and customer service as they focus on direct-to-consumer sales and rely heavily on a positive customer experience to maintain repeat business. Manufacturers may not have the infrastructure and expertise for fulfillment and customer service, while internet marketers may primarily focus on online advertising and traffic generation rather than order fulfillment and after-sales support.

The Type of Firm That Typically Has Established Capabilities in Fulfillment