A hierarchy of interactive activities suggests that ________ is a customer-focused activity that can be pursued after a foundation of less information-intensive activities is built.
A)personalization
B)market segmentation
C)building a customer database

Question

Quizplus · Accepted Answer

Personalization is a customer-focused activity that requires a foundation of customer data and interactions to be built before it can be pursued. Market segmentation and building a customer database are important steps in building this foundation but do not necessarily lead directly to personalization.

A Hierarchy of Interactive Activities Suggests That ________ Is a Customer-Focused