________ is the term used to describe the marketing activities that involve fulfillment and customer service:
A)Back end
B)Inventory management
C)Front end

Question

Quizplus · Accepted Answer

Back end refers to the activities that involve fulfillment and customer service after the customer has made a purchase, including inventory management, order processing, shipping, and handling returns or customer inquiries. This is in contrast to front end activities, which involve marketing, advertising, and customer acquisition.

________ Is the Term Used to Describe the Marketing Activities