A recent survey reported 65 percent of the people responding said they were willing to spend more money for environmentally-friendly goods.Marketing research on how to best use this information will begin with the:
A) collection of the data
B) specification of the sampling plan
C) definition of the problem
D) research design
E) recognition of the marketing opportunity

Question

Quizplus · Accepted Answer

Marketing research can hone in and clarify where the best opportunities lie.

A Recent Survey Reported 65 Percent of the People Responding