Question 1

A service cannot be touched,seen,tasted,heard,or felt in the same manner in which goods can be sensed and,therefore,is referred to as:
A) impervious
B) extraneous
C) synergistic
D) perishable
E) intangible

Accepted Answer

The basic difference between services and goods is that services are intangible performances.

Question 2

Unsought products typically are products that:
A) consumers purchase when they see them in a convenient location
B) consumers definitely don't want
C) only require reminder advertising to be successful
D) require little or no decision making by the buyer
E) consumers don't know about or don't actively look for

Accepted Answer

This is the definition of unsought products.

Question 3

A(n)_____ is the result of applying human or mechanical efforts to people or objects.
A) application processor
B) profit intermediary
C) tangible product
D) service
E) nonprofit organization

Accepted Answer

This is the definition of a service.

Question 4

"Girls Just Wanna Have Funds" is a Washington,D.C.support group that consist of mostly young women that offers tips on budgeting and debt relief.Since you cannot evaluate the quality of the financial advice until after you have received it,this is an example of the _____ characteristic of service.
A) Reliability
B) Heterogeneous satisfaction
C) Search quality
D) Temporal quality
E) Experience quality

Accepted Answer

Experience quality is described as a characteristic that can be assessed after use.

Question 5

In general,most consumers don't spend a lot of time thinking about their funeral.So some funeral home advertising tries to get them to think about their loved-ones and encourage preplanning their funeral.This is an attempt to get people to think about a product that most consumers do not actively seek.In other words,insurance is a(n)_____ product.
A) heterogeneous shopping
B) specialty
C) unsought
D) business
E) consumer

Accepted Answer

The buyer does not actively seek to buy this product.

Question 6

Which unique characteristic of services means consumers must be present during the production?
A) intangibility
B) inseparability
C) heterogeneity
D) perishability
E) connectivity

Accepted Answer

Inseparability is the inability of the production and consumption of a service to be separated.

Question 7

It is difficult for most of us to talk about mistakes we have made.Unfortunately,for organizations like Consumer Credit Counseling to help you work through your financial issues,you must be willing to honestly discuss your financial condition.In other words,for these organizations to help you must be actually involved in the process of developing your financial plan,which points to the _____ nature of services.
A) intangibility
B) inseparability
C) heterogeneity
D) perishability
E) flexibility

Accepted Answer

Inseparability is when services or goods are produced and consumed at the same time.

Question 8

PayPal allows you to pay for items that you buy at online sites such as eBay without exposing your credit card or bank account number.To use PayPal you simply select PayPal when checking out at the online store,and then allow PayPal to pay directly from a credit card or from your PayPal balance or linked bank account.PayPal would be classified as a:
A) good
B) tangible resource
C) tangible product
D) service
E) nonprofit organization

Accepted Answer

A service is the result of applying human or mechanical efforts to people or objects.

Question 9

A characteristic that consumers may have difficulty assessing even after purchase because they do not have the necessary knowledge or experience is referred to as _____ quality.
A) search
B) experience
C) credence
D) abstract
E) inert

Accepted Answer

Medical and consulting services are examples of services that exhibit credence qualities.

Question 10

Freda was proud of her shiny new iPhone.She was disappointed when she began to notice scratches on its display surface.If Freda had of known about the clear static cling protective films that were available to protect the iPhone display from scratches,she could have avoided this annoying problem.For Freda,the protective films are a(n)_____ product.
A) heterogeneous shopping
B) specialty
C) unsought
D) convenience
E) consumer

Accepted Answer

New products are often examples of unsought products until promotion reveals their existence.

Question 11

Which of the following services would be most likely to exhibit strong credence qualities?
A) a math tutorial service
B) the repair of a leaky drain
C) the preparation of a dead body for burial
D) tax return preparation
E) a landscaping service that mows lawns

Accepted Answer

A credence quality is a characteristic that cannot easily be assessed even after purchase and experience.

Question 12

Alec had his gall bladder removed,but he was unconscious during the operation.In fact,even though he has an incision,he really has no way of knowing if the service was actually performed even after it was allegedly performed.That is because medical services such as this exhibit _____ qualities.
A) credence
B) perishable
C) experience
D) search
E) Homogeneity

Accepted Answer

A credence quality is a characteristic that consumer may have difficulty assessing even after purchase because they do not have the necessary knowledge or experience.

Question 13

David and Kathy are trying to decide where to go on vacation.David has suggested a cruise.Since neither of them have been on a cruise before,they will be unable to assess the _____ of a cruise until they actually take the vacation.
A) tangible attribute
B) experience quality
C) creative quality
D) credence quality
E) heterogeneity feature

Accepted Answer

An experience quality is a characteristic that can only be assessed after use.

Question 14

"Girls Just Wanna Have Funds" is a Washington,D.C.support group that consist of mostly young women that offers tips on budgeting and debt relief.As they state on their Web site,their goal is to help women break financial ceilings "one stiletto at a time." Girls Just Wanna Have Funds is providing a _____ that is helpful to women that want to be financially savvy.
A) synergy
B) tangible resource
C) tangible product
D) service
E) good

Accepted Answer

A service is the result of applying human or mechanical efforts to people or objects.

Question 15

Alice is a very busy person and she hates to spend her time with yard work.She really likes the idea of a synthetic lawn.However,she has never pursued the idea as she has two dogs in her back yard.June does not know that several manufactures make synthetic grass that with an antibacterial agent to minimize odors for pet owners.For Alice,the dog friendly synthetic lawns are a(n)_____ product because she doesn't know the product exists.
A) heterogeneous shopping
B) specialty
C) unsought
D) convenience
E) exclusive

Accepted Answer

New products are often examples of unsought products until promotion reveals their existence.

Question 16

Management-labor mediation,child care,and college preparation classes are all services that are produced and consumed at the same time.All of these services exhibit the service characteristic of:
A) inseparability
B) intangibility
C) heterogeneity
D) perishability
E) variability

Accepted Answer

Inseparability is the inability of the production and consumption of a service to be separated.

Question 17

A(n)_____ is a characteristic that can be easily assessed prior to purchase,such as the softness of a mattress or the color of curtains.
A) search quality
B) intangible attribute
C) experience quality
D) credence quality
E) heterogeneity feature

Accepted Answer

Search quality is a characteristic that can be easily assessed before purchase.

Question 18

All of the following are unique characteristics that distinguish services from goods EXCEPT:
A) intangible
B) inseparable
C) searchable
D) heterogeneous
E) perishable

Accepted Answer

The four unique characteristics of services are intangibility,inseparability,heterogeneity,and perishability.

Question 19

The service sector:
A) has remained steady at 44 million jobs in the United States for the last 20 years
B) employs roughly 81 percent of the U.S.workforce
C) is rarely capital intensive,as most services do not need high technology
D) is decreasing in importance in the United States
E) tends to create fewer new jobs than the manufacturing industry

Accepted Answer

Today,the service sector substantially influences the U.S.economy,accounting for 81 percent of both U.S.gross domestic product and U.S.employment.

Question 20

_____ products are products that are not known about or not actively searched for by consumers.These products require aggressive personal selling and highly persuasive advertising.
A) Hidden
B) Specialty
C) Equity
D) Unsought
E) Shopping

Accepted Answer

This is the definition of unsought products.

Quiz 10: Product Concepts

A service cannot be touched,seen,tasted,heard,or felt in the same manner in which goods can be sensed and,therefore,is referred to as:

Unsought products typically are products that:

A(n) _____ is the result of applying human or mechanical efforts to people or objects.

"Girls Just Wanna Have Funds" is a Washington,D.C.support group that consist of mostly young women that offers tips on budgeting and debt relief.Since you cannot evaluate the quality of the financial advice until after you have received it,this is an example of the _____ characteristic of service.

Which unique characteristic of services means consumers must be present during the production?

A characteristic that consumers may have difficulty assessing even after purchase because they do not have the necessary knowledge or experience is referred to as _____ quality.

Which of the following services would be most likely to exhibit strong credence qualities?

Alec had his gall bladder removed,but he was unconscious during the operation.In fact,even though he has an incision,he really has no way of knowing if the service was actually performed even after it was allegedly performed.That is because medical services such as this exhibit _____ qualities.

David and Kathy are trying to decide where to go on vacation.David has suggested a cruise.Since neither of them have been on a cruise before,they will be unable to assess the _____ of a cruise until they actually take the vacation.

Management-labor mediation,child care,and college preparation classes are all services that are produced and consumed at the same time.All of these services exhibit the service characteristic of:

A(n) _____ is a characteristic that can be easily assessed prior to purchase,such as the softness of a mattress or the color of curtains.

All of the following are unique characteristics that distinguish services from goods EXCEPT:

The service sector:

_____ products are products that are not known about or not actively searched for by consumers.These products require aggressive personal selling and highly persuasive advertising.