The marketplace value of a brand based on reputation and goodwill is called:

Question

Quizplus · Accepted Answer

Brand equity refers to the value a brand brings to a company based on its reputation, goodwill, and recognition. It is what customers perceive a brand to be worth beyond its tangible assets like products and facilities. Therefore, it is the best choice for the given question. B) Product impartiality is an unrelated term. C) Trade-marking refers to the legal protection of a brand's name, logo, design, or symbol. D) Brand identification is a broad term that may refer to various aspects of a brand, including its name, visual identity, messaging, and customer perception.

The Marketplace Value of a Brand Based on Reputation and Goodwill