Compared to mass-media marketing, customer relationship management has the advantage of allowing the organization to:

Question

Quizplus · Accepted Answer

Customer relationship management allows organizations to focus on building and maintaining long-term relationships with customers, which in turn can lead to increased customer loyalty and repeat business. By prioritizing excellent customer service, organizations can differentiate themselves from competitors who may rely solely on mass-media marketing to reach larger audiences.

Compared to Mass-Media Marketing, Customer Relationship Management Has the Advantage