What is the primary role of marketing in supporting supply chain management?

Question

Quizplus · Accepted Answer

The primary role of marketing in supporting supply chain management is developing efficient customer channels. This involves collaborating with supply chain management to identify the most effective ways to get products to customers, including determining the optimal distribution channels, inventory levels, and customer service. Marketing plays a critical role in understanding customer needs and preferences, which informs supply chain decisions related to product development, production, and distribution. While selecting favored supplier partners, focusing on short-term forecasting accuracy, and working with research and development on slow-moving products may also be important aspects of supply chain management, they are not the primary role of marketing in supporting it.

What Is the Primary Role of Marketing in Supporting Supply