A media company offers a majority of its movies through a specific distributor. The media company is beginning to produce content for a new foreign market to which the distributor has exclusive access. To maximize savings and gain entry to this new market, the media company should:

Question

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Forming a strategic alliance with the distributor would allow the media company to gain access to the new foreign market while still leveraging the distributor's existing exclusive access. This would likely result in cost savings compared to acquiring the distributor or entering into a partnership or contract.

A Media Company Offers a Majority of Its Movies Through