Which of the following is true of a conventional marketing channel?
A) It is also known as a vertical marketing system.
B) In this system, each member acts in the best interest of the other members.
C) In this channel, one member has control over the others.
D) In this system, each member strives to satisfy its own objectives.
E) It includes contractual, administered, and corporate marketing systems.
Correct Answer:
Verified
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