Power in a Marketing Channel Exists When

Power in a marketing channel exists when:

A) all the firms in the channel have contractual relationships with the others.
B) each channel member is independent; there is no parent company that owns channel members.
C) one firm has the means or ability to dictate the actions of another member at a different level of distribution.
D) all the members of the channel are at the same level of distribution.
E) the channel is a direct channel.