FEL Pharmaceuticals, a new company, decides to incorporate features of the AMA's statement of ethics into its mission statements. The company hires Bernardo, an industry expert, to help them understand the ethical norms of the industry. FEL Pharmaceuticals is most likely in the _____ stage of the strategic marketing planning process.

Question

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FEL Pharmaceuticals is in the planning stage of the strategic marketing planning process because it is incorporating ethical norms into its mission statement and hiring an industry expert to help them understand these norms. This indicates that they are in the process of creating a strategic plan for their marketing efforts.

FEL Pharmaceuticals, a New Company, Decides to Incorporate Features of the AMA's