Mustard, a manufacturer of audio systems, is the market leader in the audio equipment segment in the U.S., a fast-growth market. Its flagship product, Zeus, a high-end audio entertainment system, holds 30% of the market share in its segment, barely a year after its release. Zeus can be classified as a _____ in the BCG matrix.

Question

Quizplus · Accepted Answer

Zeus, Mustard's flagship product, holds a 30% market share in a fast-growth market, indicating that it is highly successful and has potential for further growth. This fits the characteristics of a star in the BCG matrix, which represents products with high market share in a fast-growth market.

Mustard, a Manufacturer of Audio Systems, Is the Market Leader