Resolve surveys 20,000 households that own a TV. The results of this survey indicate that an advertisement for a retail store was watched 360,000 times during a period of three days. The same advertisement was watched at least once by 30,000 people. What is the average frequency of the advertisement?

Question

Quizplus · Accepted Answer

The average frequency of the advertisement can be calculated by dividing the total number of times the advertisement was watched (360,000) by the total number of households that own a TV (20,000):

Average frequency = 360,000/20,000 = 18

This means that, on average, each household watched the advertisement 18 times during the three-day period. However, the question is asking for the frequency for individuals, not households. To calculate the individual frequency, we divide the total number of views (360,000) by the number of people who watched the advertisement at least once (30,000):

Individual frequency = 360,000/30,000 = 12

Therefore, the answer is C) 12.

Resolve Surveys 20,000 Households That Own a TV