Mars Corp., a New York-based soft drink manufacturer, decides to expand its operations to London and Delhi. However, the company decides to sell its existing soft drinks with the same packaging and flavors in these markets. In this scenario, the company is using a _____ strategy.

Question

Quizplus · Accepted Answer

The company is using a market development strategy by entering new geographical markets (London and Delhi) with its existing products (soft drinks).

Mars Corp, a New York-Based Soft Drink Manufacturer, Decides to Expand