Which of the Following Statements Is Most Characteristic of a Firm

Which of the following statements is most characteristic of a firm that has a relational orientation?

A) Improving sales techniques is the key to marketing success.
B) A firm's success depends on producing goods as quickly as possible.
C) Firms should focus on the value of each customer transaction rather than long-term sales.
D) Marketers should focus on producing products and then creating customer needs for the products.
E) Marketing success depends on building lifetime profitability from customers.