The three major phases of the marketing plan are _____.

Question

Quizplus · Accepted Answer

The three major phases of the marketing plan are planning (development of marketing goals and strategies), implementation (execution of the plan), and control (monitoring and modifying the plan if necessary). Option B refers to the product life cycle stages, option C refers to management functions, and option D refers to economic cycles. Option E refers to the three steps in market segmentation.

The Three Major Phases of the Marketing Plan Are _____