CL Inc., an L.A.-based shoe manufacturer, develops a ready-to-wear clothing line and markets it in Britain. The company creates a completely new brand image for its clothing line as well. In this scenario, CL Inc. is using a _____ strategy.

Question

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CL Inc. is entering a new market (clothing in Britain) with a new product line (ready-to-wear clothing), which is an example of a diversification strategy.

CL Inc, an L