Which two characteristics of customer relationship management are true? (Choose two.)
A) building and maintaining rapport with relevant individuals
B) introducing technology solutions to the customer
C) increasing customer spend on technology hardware and software
D) enticing customer with deep discounts and promotions
E) moving the customer toward positive decisions about investments and initiatives

Question

Quizplus · Accepted Answer

Customer relationship management focuses on building and maintaining rapport with customers (A) and guiding them towards positive decisions about investments and initiatives (E), rather than just selling products or offering discounts.

Which Two Characteristics of Customer Relationship Management Are True? (Choose