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An Advertiser Looking to Drive Conversions Is Using Manual Cost-Per-Click

Question 32

Multiple Choice

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?


A) The bids of the next closest competitor
B) The profit derived from a paid click
C) The cost of the bid
D) The quality Score of the keyword

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