An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword. Which is the best bidding option for this advertiser?
A) Automatic cost-per-click (CPC)
B) Manual cost-per-click (CPC)
C) Cost-per-thousand impressions (CPM)
D) Cost-per-accusation (CPA)

Question

Quizplus · Accepted Answer

Automatic cost-per-click (CPC) is the best option for advertisers who want to minimize time spent on managing individual keywords, as it automates the bidding process to maximize clicks within the set budget.

An Advertiser Creates a New Search Campaign with the Goal