One reason to set a cost-per-click (CPC) bid limit when using automatic bidding is to ensure that:
A) The AdWords system does not use the keyword or ad group maximum CPC.
B) The AdWords system does not bid more than the advertiser has determined the click is worth.
C) An ad achieves the highest Ad Rank possible given the campaign budget.
D) The campaign budget is not exceeded.

Question

Quizplus · Accepted Answer

Setting a CPC bid limit ensures that the AdWords system does not bid more than the advertiser has determined the click is worth, maintaining control over costs.

One Reason to Set a Cost-Per-Click (CPC) Bid Limit When