Which of the following is NOT true in regards to the amount of information search?
A)The value customers feel they can get from serving versus the cost of searching.
B)Consumers will spend more time searching for information when they have much prior experience with the merchandise category.
C)The value of the search stems from how it improves the customer's purchase decision.
D)The costs of search include both time and money.

Question

Quizplus · Accepted Answer

Consumers will spend more time searching for information when they have much little experience with the merchandise category.

Which of the Following Is NOT True in Regards to the Amount