The multi-attribute model suggests that a retailer can encourage customers to shop at its store more frequently by:
A)getting its store into the customer's consideration set
B)cross-shopping
C)tightening the assortment
D)postpurchase evaluation

Question

Quizplus · Accepted Answer

Retailers need to be included in the customers evaluation when making a choice of a retailer to patronize;thru the multi-attribute model retailers can find ways to encourage customers to include them in their consideration set.

The Multi-Attribute Model Suggests That a Retailer Can Encourage Customers