A retailer that uses an everyday low pricing (EDLP)policy:
A)relies upon coupons to persuade customers to return to their stores.
B)creates low prices through the use of sales promotions.
C)will invest more in weekly newspaper advertising than supermarkets that use a hi-lo pricing strategy.
D)is attempting to limit the customer information search to the retailer's offering.
E)uses a fluctuating pricing strategy on nonfood items.

Question

Quizplus · Accepted Answer

The EDLP policy assures customers that they won't find the item at a lower price somewhere else which is an attempt to get the customer to buy the product at that retailer at that moment rather than the customer continuing their search.

A Retailer That Uses an Everyday Low Pricing (EDLP)policy