Suppose a soft-drink company, Soda Pops, is conducting a force-field analysis to determine which forces could facilitate a proposed change (the introduction of a new black cherry soda) and which forces could act against it. Which of the following would Soda Pops consider a counterthruster?
A) Market research indicates that noncaffeinated, dark (black cherry) sodas are increasing in popularity.
B) Soda Pops' Facebook pages have more than 4.5 million likes.
C) Soda Pops has never been able to gain any significant market share outside of the Northwest.
D) In unbiased surveys, college students often say that Soda Pops manufactures their favorite soft drinks.
E) Soda Pops is a favorite among the Baby Boomer generation.

Question

Quizplus · Accepted Answer

A counterthruster is a negative force working against a proposed change. Soda Pops' inability to expand its market beyond the Northwest is a limiting counterthruster.

Suppose a Soft-Drink Company, Soda Pops, Is Conducting a Force-Field