Keurig created a new category of coffee/tea preparation by offering one-cup-at-a-time pod-style brewing with its "K-cups." Keurig's product is an example of a(n) ________ innovation.
A) technology
B) product
C) process
D) improvement
E) new-direction

Question

Quizplus · Accepted Answer

A new-direction innovation is the invention of breakthrough products or services that don't exist yet and that are aimed at creating brand-new markets and customers, as when Keurig created a new category of coffee/tea preparation by offering cup-at-a-time pod-style brewing.

Keurig Created a New Category of Coffee/tea Preparation by Offering