________ refers to customers becoming segmented into smaller and more specialized groups responding to more narrowly targeted commercial messages.
A) Crowdsourcing
B) Disruptive innovation
C) Force-field analysis
D) Demassification
E) Change agent

Question

Quizplus · Accepted Answer

In the recent past, managers could think in terms of mass markets: mass communication, mass behavior, and mass values. Now we have "demassification," with customer groups becoming segmented into smaller and more specialized groups responding to more narrowly targeted commercial messages. The marketplace is becoming more segmented and moving toward more niche products.

________ Refers to Customers Becoming Segmented into Smaller and More