Katz suggests that ________ must be uncovered to understand people's media choices.
A) needs versus wants
B) the source of our needs
C) the structure and hierarchies of motivations
D) underlying needs

Question

Quizplus · Accepted Answer

Katz suggests that understanding people's media choices requires uncovering their underlying needs, as these needs drive their media consumption behavior.

Katz Suggests That ________ Must Be Uncovered to Understand People's