A criticism of uses and gratification theory is that it:
A) endorses the "magic-bullet" or "hypodermic-needle" model of mass communication.
B) emphasizes description rather than explanation and prediction.
C) rejects the idea of parasocial relationships as being a reason for media consumption.
D) portrays the consumers of media content as selfish, insatiable, and materialistic.

Question

Quizplus · Accepted Answer

Uses and gratification theory is often criticized for focusing more on describing how people use media to satisfy their needs rather than explaining or predicting the effects of media on audiences.

A Criticism of Uses and Gratification Theory Is That It