Katz proposed that audiences are passive targets who are just waiting to be hit by a magic bullet.

Name: Katz proposed that audiences are passive targets who are just waiting to be hit by a magic bullet.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Katz is known for the Uses and Gratifications Theory, which suggests that audiences are active participants in selecting media to satisfy their needs, not passive targets. The "magic bullet" or "hypodermic needle" theory, which suggests audiences are passive, is not attributed to Katz.

Katz Proposed That Audiences Are Passive Targets Who Are Just