According to Elihu Katz, the same media message doesn't necessarily affect everyone the same way.
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Q11: A criticism of uses and gratification theory
Q12: Uses & grats is a new theory
Q13: Katz proposed that audiences are passive targets
Q14: One of the key assumptions of uses
Q15: The uses & grats approach focuses on
Q17: In order to understand why people make
Q18: Reasons for media consumption should fit under
Q19: According to Katz, parasocial relationships tend to
Q20: For most critics, the emphasis on prediction
Q21: Primarily an interpretative theory, uses & grats
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