In order to understand why people make the media choices they do, you must understand what underlying needs motivate our behavior.
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Q12: Uses & grats is a new theory
Q13: Katz proposed that audiences are passive targets
Q14: One of the key assumptions of uses
Q15: The uses & grats approach focuses on
Q16: According to Elihu Katz, the same media
Q18: Reasons for media consumption should fit under
Q19: According to Katz, parasocial relationships tend to
Q20: For most critics, the emphasis on prediction
Q21: Primarily an interpretative theory, uses & grats
Q22: In order to understand what motivates media
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