For most critics, the emphasis on prediction and explanation rather than description is the strength of uses & grats theory.

Name: For most critics, the emphasis on prediction and explanation rather than description is the strength of uses & grats theory.
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Uses and Gratifications Theory focuses on understanding why people actively seek out specific media to satisfy specific needs, emphasizing description of media use rather than prediction and explanation.

For Most Critics, the Emphasis on Prediction and Explanation Rather