Reasons for media consumption should fit under only one media consumption in Rubin's typology.
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Q14: One of the key assumptions of uses
Q15: The uses & grats approach focuses on
Q16: According to Elihu Katz, the same media
Q17: In order to understand why people make
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Q20: For most critics, the emphasis on prediction
Q21: Primarily an interpretative theory, uses & grats
Q22: In order to understand what motivates media
Q23: In Rubin's typology, each category includes both
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