According to the chapter, which of the following illustrates the practical utility aspect of uses & grats?
A) The conclusive findings of the theory have made most major media theories redundant, and that has opened up a new paradigm of media studies.
B) The theory helps in raising people's personal consciousness and realization and guides people while they take control of their media choices depending on the positive or negative effects.
C) The large volume of qualitative data from the theory has the potential to save the field of communication in the future.
D) With the emergence of more diverse forms of new media, the theory has ceased to have practical application.
Correct Answer:
Verified
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Q11: A criticism of uses and gratification theory
Q12: Uses & grats is a new theory
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