Question 1

The sign is a combination of the ________ and the ________.

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Question 2

According to American philosopher Charles Sanders Peirce, ________ signs are directly connected with their referents spatially, temporally, or by cause and effect.

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Question 3

Connotative or second-order signs can become ________ as they lose or are separated from their original referent.

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Question 4

Semiologists disagree as to whether there is any logical connection between the image of the signifier and the content of the signified. What is your opinion? Defend your stand.

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Question 5

What is the relationship among a sign, a signifier, and a signified?

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Question 6

Explain the step-by-step process by which the "yellow ribbon" was transformed into its present state.

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Question 7

What are the dominant values of our culture and how are they reinforced by seemingly innocuous signs? Provide examples from the media.

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Question 8

In the "I'd like to be like Mike" commercial, what are the denotative sign and the second-order connotative system it suggests? How are the historical implications of the denotative level drained from the second-order connotative system?

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Question 9

Keeping his analysis of wrestling in mind, how might Barthes respond to the genre of reality television shows? How would he characterize the basic premises and plot elements that comprise the shows? How might he account for their great popularity?

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Question 10

How would Barthes critique McLuhan's claim that "the medium is the message"? What would Barthes think of McLuhan's pun "the medium is the message"?

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Question 11

Compare Barthes' sign with Richards' semantic triangle.

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Question 12

How does Barthes' notion of a semiotic system compare with Fisher's narrative paradigm?

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Question 13

Compare Barthes' claim that mythic systems reinforce dominant cultural values with Burke's notion of the "god term."

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Question 14

How might Burke reinterpret the central drama in Barthes' essay "The World of Wrestling"?

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Quiz 26: Semiotics

The sign is a combination of the and the .