Which of the following is the use of marketing concepts and tools to increase the acceptability of social ideas or practices that employs a consumer orientation, audience analysis and segmentation, and aspects of exchange theory in seeking to increase the acceptability of a behavior in a target group?

Question

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Social Marketing Theory uses marketing principles to promote social ideas and practices, focusing on consumer orientation, audience analysis, segmentation, and exchange theory to influence behavior in a target group.

Which of the Following Is the Use of Marketing Concepts