Tracking the effect of which of the following may be difficult because, if a behavior change is the goal, tracking exposure to the campaign for those exposed and assessing the degree to which behaviors, or at least attitudes, have changed as a result of exposure is not always easy?
A) Social Cognitive Theory
B) Social Network Theory
C) Diffusion of Innovations
D) Social Marketing

Question

Quizplus · Accepted Answer

Social Marketing aims to change behaviors or attitudes, and tracking exposure to campaigns and measuring the resultant change in behavior or attitudes can be challenging.

Tracking the Effect of Which of the Following May Be