Which of the following, a term common in marketing parlance, refers to the separation of a target population into meaningful subgroups so that messages and campaigns can be appropriately channeled?
A) Tailoring
B) Targeting
C) Social marketing
D) Market segmentation

Question

Quizplus · Accepted Answer

Market segmentation refers to the process of dividing a broad consumer or business market into sub-groups of consumers based on some shared characteristics, allowing for more targeted marketing strategies.

Which of the Following, a Term Common in Marketing Parlance